Tips for managing your business venture and studies in 2021

Many students choose to prioritize their studies without any work pressure solely. However, there are also plenty of students who are trying to balance their work alongside their studies. If you are one from the latter, you would know what an intimidating and unsettling task it can be.

Starting a new business venture and also managing your studies at the same time can be no less than a daunting task. The question is, how do you balance your work, assignments, and personal life altogether?

Time management and discipline are vital tools if you want to work on your business venture and studies simultaneously. However, there are various other tips, some of which we have listed below.

Starting your own business requires concentration, effort, and a lot of your time. Time is of the essence here. You will need to choose your priorities carefully if you are juggling between work and studies.

The best way to go about this is to create a plan. When your business needs you more, you prioritize it over your studies. Similarly, when your lessons are more important, you give them a priority.

For example, during exam season, make sure to switch your focus entirely to your studies because, of course, you wouldn’t want to waste all that money by failing. Recording your lectures and creating a time-table with all your deadlines also help!

  • Get Relevant Degrees

During the recent pandemic, the online schooling industry has experienced a significant boom in its business. More and more students prefer virtual classes over conventional modes. One primary reason behind it is the convenience these online classes have.

For instance, schools are offering online MBA no GMAT based programs to ease the enrollment process for passionate working individuals. A lot of people are therefore opting for online graduate degrees.

Additionally, enrolling in an online school can also give you more time to work on your new business venture. Since your physical presence or attendance is not mandatory, you can take classes at your convenience.

If you want to start your own business and study alongside it, it’s best to choose a likely field to help you in your professional life. An MBA is the most popular degree amongst students who want to start a business.

An MBA degree teaches you the skills related to your desired field and prepares you for the real world. Usually, IT, entrepreneurship, international trade, and finance are the majors offered in an MBA program.  Entrepreneurship is slowly taking the popular choice lead out of the four.

  • Seek out Funding for Your Business Venture

Starting a new business venture is no child’s play. It would help if you had a clear idea about your company and your finances. Make sure to come up with impressive techniques and tactics to impress your potential investors. Investors will also require a guarantee of potential growth and returns. Therefore, having enough backing is necessary.

Investors don’t have to be unknown people necessarily. Your friends and family can also invest in your business. Moreover, you can also look into crowdfunding, which has become an increasingly popular choice for many. However, any type of investment will only be useful when it is used in the right way and at the right time.

Managing finances and investments is the most stressful part of a startup. Once you have been able to figure these out, you can pay more attention and devote more energy to your studies.

  • Market Your Brand

Marketing is a crucial concept in building brand image and brand name. The better your marketing strategies, the greater your business’s popularity. Marketing includes everything from building customer relationships to how picking out a design for your brand logo.

Social media has taken over the world by storm. It has become the most used and effective marketing tactic today. Nearly 90% of US-owned businesses have a social media presence. Almost everyone is likely to research a brand and its products before their purchase. If your brand is missing a social media presence, the chances of your startup’s success can fall.

Moreover, social media accounts like Facebook and Instagram also allow you to run paid advertisements and sponsorships. These can help you in gaining tons of more followers on your page.

Another plus point is that these advertisements are straightforward to run. You choose an image, message, and a link, followed by an ad set package, and you are good to go. Facebook’s ad manager can further help you in deciding the package best suited for your business.

  • Create a Website

Creating a website and the content posted on your brand’s website are also essential marketing and branding tools. Content is the king in attracting a potential customer’s attention.

Eye-catching content is likely to attract more traffic and create a buzz. However, make sure you don’t go overboard with your colour schemes and images. Stick to a single-colour and a few photos.

Additionally, creating a website that is easy to navigate is exceptionally crucial. A user should not have to click on more than two links to reach their desired destination. Remember, complex and hard-to-use websites drive away traffic.

Doing essential keyword research and having a strong SEO ranking can further help you attract more traffic to your website.

If you are a marketing student, you will be at an advantage here. You can apply many concepts you might have learned in the classroom and, similarly, pen down the knowledge you have gained through your experience.


Figuring out how to manage studies and work is not easy at all. Most of the time, you might feel like you are lagging in either one. However, effective time management can help you out to a great extent. The above-given tips will hopefully help you in not only managing the two but also excelling in both.

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