Digital Marketing

Who’s Stealing my Images? Guide to Reverse Image Search

Do you know about Reverse Image Search?

The photos you create to use on your web page, social media applications, and other marketing tactics are your assets. You may suspect other websites or bloggers are using your image without your permission. In such situations, you can use visual search to find out how and where your photos are being used on other digital sites.

As the name suggests, image search gives you the ease to search the internet using pictures (whether they are added from the internet or your own) instead of words. Sharing a specific photo via a search engine will then find another similar to the one you entered.

It can be used to find context associated with particular images, where individual images are being used, and how successful they are. It can also be used to find edited and amended versions of an image. Now that we know what the image finder tool is, I will explain how to use it.

How to utilize the reverse image

When you research using an image, your search results may comprise related photos, web pages that include the photo, other sizes, and dimensions of the image you searched for.  Reverse image search is available on several browsers which include:

  • Chrome.
  • Internet Explorer (also known as Microsoft edge).
  • Safari (usually available on iOS devices).
  • Firefox.

The Reverse Photo Search Online

Reverse photo search Is the best possible way to find photos and unauthorized use of pictures created by a web designer or creator. This method is quite useful for photographers and website designers because it enables them to search and claim their photos.

There are many different picture search tools available online to explore the internet by visual search, but the one I would recommend is the reverse image search. It is an online search tool compatible with every user interface (Computers, Laptops, android smartphones, and iPhones.).

This free image finder gives you the ease to search the whole internet from a single platform. You can use this fantastic Reverse Image Search. Reverse picture search gives you three different options to search for images. Those are:

  • Search by picture.
  • Search by the photo’s URL.
  • Search by keyword.

Search by keyword is optional for those people who don’t understand how to operate search by photo or don’t have an image to search by.  The reverse image search is an all-in-one solution as it takes your image and compares it with its vast database and the databases of significant search engines like Google, Bing, and Yandex.

Why you should use the visual search?

The reverse photo search is a beneficial tool to recognize content related to specific images, how familiar individual photos are, and where they can be encountered on the internet. However, there are other benefits of using image search from a digital marketing aspect:

Measuring the impact of your content

As stated, imitation is the sincerest form of praise. Your pictures’ usage signifies that your content has resonated sufficiently with your audience that they are narrowing to embed it in their content.

Identify linking opportunities

As the results page showed, the reverse image search provides you with a list of web pages that have included your picture, whether they have permission to use it or not. It provides you with an excellent opportunity to build links back to your web page, where the site in question credits you for the photo.

Spend a bit of time examining the results and making sure credit has been provided where it is necessary. If not, you have your right to demand recognition in the form of a link.

Protect your intellectual property

Image search tools are beneficial for identifying who has stolen your images on their page. The result pages identified a range of visually similar ideas to the Hallam tube map. The results I found showed identical but fundamentally different photos. This problem can arise when a person uses your picture but puts their logo on it. It is an infringement of your intellectual property.

Stand out from your rivals.

There is nothing more damaging than paying for expensive copyright-free images, only to find a few weeks later that your competitor has the same idea on their website. Checking sites that already include your chosen picture can help you avoid this fault.

Context checking

By checking sites with the same image searches, you can identify the context in which other companies are using the same vision and avoid negative implications. For example, the model whose image you are using to promote your cafe may also be used as a burger restaurant poster.

Find a high-resolution version of a photo

If you use non-copyrighted photos, reverse picture search allows you to find a higher resolution version of your design work image.


Reverse image search is the most common method to find stolen images on the internet. Enter the relevant keyword or add a picture. Therefore, it’s better to practice to use images, and this approach is relatively more successful when you utilize a photo finder.

Also read: How to Check for Duplicate Content in 2021

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