If you have been following the same old marketing strategy for years, maybe its time to rethink it. This is because marketing always needs to evolve to the changing times. This is true for both the technology defining the period, as well as the prevalent consumer sentiment of the times.
In the past few years, the dominant marketing model has shifted from print, telly, and radio to social media. If you compare the marketing budgets over a period, you will realize that social media is now seeing a lion’s share of any brand’s marketing budgets.
Social media marketing budgets are being heavily spent on video creation, seeding, and distribution across multiple platforms, groups, and communities. In this article, we are going to look at how any brand can create the best video marketing strategy for social media.
Video Marketing: Meaning and Definition
In very simple words, video marketing means creating, curating, featuring, and utilizing video content across digital platforms in the form of marketing a brand, its products, services, history, and legacy.
Brands pursue video marketing on social media as it is a simple, easy, and convenient form of communication with audiences.
When you start putting out videos on social media platforms like- Facebook, Instagram, YouTube, Twitter, LinkedIn, Snapchat, and others, you are trying to market your brand through videos on social media platforms.
This might help a brand to raise awareness, improve engagement, increase followers, and better their sales and revenue figures. The aggressive use of social media especially during the pandemic means that brands are not shying away from creating video-based content on social media platforms.
How to Create a Video Marketing Strategy for Social Media
1. Identifying the Target Audience
The first step towards having a successful video marketing strategy is identifying your audiences. As a brand, you need to target your audiences on social media and make videos, which appeal the most to them.
You cannot create videos for everyone. This will help you decide on the tone, the form of communication, and your storytelling narrative.
2. What kind of Videos do you want to make
Creating videos is not simple. You need to decide upon the kind of videos, which will have the maximum traction for your brand.
This means deciding between Explainer Videos, Live Videos. Review Videos, Customer Testimonial Videos, and so on. This will help you strategies your video content for higher productivity and reach on social media.
3. Focus in the Video Quality
Do not compromise on quality over quantity. The key is to make fewer videos, which might be shorter in duration. However, as a brand, you should make it a point to create videos of high quality.
This means concentrating on the camera work, lighting, sound, subtitles, and other aspects of making the videos appear attractive and convincing.
4. Social Media SEO matters a lot
For people who do not know, social media SEO is very important and yields high results. If you are unaware of the same, you should get in touch with an expert video production Tampa to optimize your video marketing efforts. They will be able to help you with the video creation process and the technical optimization of the same.
5. Sharing Videos in Groups and Communities
The more your videos get shared, the higher will be your videos’ reach and exposure. Brands need to be members of certain groups and communities.
Once they have their videos, they need to share the same within these groups and communities.
Sharing videos on multiple groups and communities is a social media best practice, which will help your marketing needs.
The Final Word
If you want the best reach, engagement, and performance from social media, you will need to create videos. Many have pointed out that the algorithms of social media companies work in such a way that it ends up promoting video content over other forms of content.