Outsourcing is a huge part of running a business in 2023. Research shows that 37% of small businesses now outsource at least one business tasks (Exploding Topics), which indicates that outsourcing is no longer just a trend, it’s a long-term business strategy.
Whether you’re active in the healthcare, technology, or digital marketing industry, outsourcing could be the missing piece of the puzzle that you’ve been searching for. This is because outsourcing process comes with an exciting selection of benefits, such as:
- Reduced costs
- Access to a larger pool of talent
- Increased efficiency
As a business owner, though, you’ll want to know which specific tasks you should be looking to outsource. After all, surely you can’t outsource everything?
Below you can read about eight of the most important business tasks that you should be outsourcing if you want to experience the benefits mentioned above. Let’s take a closer look.
First on the list is API Monitoring. By outsourcing the monitoring of your APIs to a third party, you and your team can get alerts ahead of time regarding potential problems related to your applications. An example of this would be if your website was about to go down. Getting this information early allows you to act fast and ultimately better protect your customers and ensure your brand reputation remains unharmed.
Social Media Marketing
If your business isn’t active on Twitter, Facebook, Instagram, and other popular social media platforms, then it’s way behind the times. By now, your organization should be established on these platforms so that you can experience the benefits of social media marketing, which is essentially a golden ticket to higher sales and greater brand engagement.
However, if you don’t have an in-house social media marketing expert, the next best thing to do is outsource your social media marketing. This way, your social media pages can be handled by professionals who know exactly how to run the best social media marketing campaigns and receive maximum engagement.
Outsourcing accounting is very cost-effective. You don’t need to hire a full-time accountant and can simply use the services of a third-party accountant when you need them. Finally, you can have peace of mind knowing that your company books are well managed, and you don’t need to worry about doing it yourself.
A decade ago, email marketing was seen as an unreliable and spammy way to interact with customers. Oh, how times have changed! Now, email marketing is one of the best marketing tools in terms of return on investment (ROI) and customer engagement, which is why 82% of marketers around the world use email marketing (Statista).
Is your business urgently in need of fresh leads? If the answer is yes, then you need to outsource your lead generation right away. When you outsource to an expert company, they’ll be able to build your company’s sales pipeline and ultimately find potential customers for you.
Currently, 12% of businesses fully outsource their payroll. This ensures that employees get paid on time without the need to conduct any complex business process outsourcing in-house. However, it’s generally recommended that you only outsource your payroll if you have more than ten employees. Otherwise, it’s generally better and more cost-effective to do it in-house.
HR is a tricky part of running any business, which is why millions of businesses use HR outsourcing. By outsourcing HR, it’ll eliminate the burden of hiring and managing in-house, which is something that you likely don’t have time for anyway. Plus, it’ll provide you with reliable access to HR expertise, which is very important in the modern world of work.
Finally, there’s customer service. Customer service outsourcing is one of the hottest trends in business today. Often, this involves outsourcing to a company that provides digital customer service, whether it’s via your website or social media pages, and is designed to keep your customers happy and satisfied whenever they need to contact you.