Animated Video – The Best Strategy For Your Social Media Marketing in 2019
There is no denying the fact that every business, no matter how big or small it is, strives to attract more audiences and generate more revenue. Well, in the technological era where everything is growing at a higher pace, building an online presence is the best way to reach to the potential customers and multiply the profits.
In today’s social media-driven world, one of the best ways to attract and retain customers is by using animated videos. An animated explainer video is highly engaging and may help you tell the stories more comprehensively. Also, a study suggests that 90 percent of the information transmitted to the brain is visual and around 65 percent of the people are visual learners.
According to John Medina, a molecular biologist, the most dominant sense of human beings is vision, and it takes up to half of the brain’s resources. He also stated that the information seen visually is processed 60,000 times faster than the information seen in the form of text. This is the major reason behind a significant shift towards using visual content on social media.
These statistics will help you understand the importance of video marketing on social media:
- 64% of the users buy a product online after watching a video
- Almost one-third of online activities is spent on watching videos
- A video on landing pages can increase the conversion rate by 80%
- According to YouTube, an average YouTuber watches around 3 billion hours of video per month
So, if you still have not adopted a video marketing strategy, then the right time to start using the same is now.
Let us now dive deep into understanding why animated explainer videos work better than using other visuals.
Animated Videos Simplifies Complex Topics
Animated videos bring the toughest topics to life, which even texts or live videos cannot. It makes it easy to show how processes and mechanisms work.
Out of all, the best example of using animation for explanation is provided by TED-Ed. Most of the videos created by the TED-Ed team uses animation. Well, they do so because it simplifies the description of otherwise difficult topics like how eating different foods may affect your brains, etc.
Animation Catches the Viewer’s Attention
Having a short attention span, internet users do not like spending too much time on a video or an article. On the other hand, an animated video evokes emotions and spark conversation, making the audience want to follow a created story.
Also, one of the best things about using an animated explainer video is that people do not see it as a marketing instrument. So, they are more likely to pay attention to the same instead of watching the ads created in a traditional manner.
Thus, the thought of animation being appealing to children should not struggle you anymore since these have the potential to reach a more extensive and targeted audience across various cultures, demographic groups, and countries.
Represents Your Brand Just As It Is
The best thing that animated video has to offer is control. Yes!! You read it right. When you choose to create an animated marketing video, you enjoy full control over the characters, music, movements, colors, and so much more, which otherwise is not possible while creating live-action content. Thus, they help you in representing the core values of your brand in the best possible manner.
Tells the Story of Your Business
The major component of successful sales strategy and business marketing is ‘Storytelling.’ Well, if you want to convey your business’s value to the target customers, then mastering the art of storytelling is vital.
One important thing to keep in mind is that storytelling is not about the company but all about the customers and the value they get when involved with your service/product. The most potent stories belong to the brands that prioritize their customers and place them as the center of attention.
Fits For About Everything
Be it any sort of marketing including release announcement, infographics, or product explainer videos; animation fits well. Well, this trend is most recognized by the marketers who belong to the prominent companies, and this further explains well why only 7 out of the best 50 explainer videos collected by Switch Video, Video Brewery, and Hubspot are non-animated.
Comparatively Cheap to Produce
One of the significant advantages of using animated videos on your social media platforms is that these are less expensive as compared to the live videos. Where video production would require thousands of dollars, and time in searching for actors, spokesperson, etc., an entirely created animated explainer video would require only a fraction of the effort and money.
To Cut the Story Short…
Video is one of the most robust marketing tools, and an animation video is the trending one that no one wants to skip. So, if you are looking forward to giving hype to your viewers, shares, and likes, then animated video marketing must be the right strategy for you to adopt in real-time. Besides appealing to the market and target audience based on emotional factors, it has many other uses and is easy to create.
If you see video marketing in the future, then it is right here. So, if you have been wondering whether putting your money and effort into video marketing is worth it or not, then the answer is yes.
That’s a wrap for animated video as the best strategy for your social media platforms. Hoping this has helped shed some light on why you should adopt an animated video marketing strategy to multiply the growth of your business. Also, if you have any thoughts, feel free to share the same in the comment section below.