In the last few years, every business wants to have a presence on social media. Why wouldn’t they? With nearly 4 billion active users, social media has emerged as one of the most sought-after marketing tools and platforms for businesses.
Creating a successful brand on social media is more than maintaining an active posting schedule. Given how social media best practices are all about engaging with your target audiences in meaningful ways, businesses need to do a lot more.
In recent years, the competitiveness of brands on social media and the platforms’ own limits on organic reach has made the entire process far more challenging. Yet, social media is replete with successful businesses that have been able to power their branding on the digital platform.
In this resource article, we take help from Bennet Schwartz, a leading Creative Director based out of Sydney, Australia. We request him to list down five strategies that can help businesses build a successful brand on social media.
Social Media Branding: Meaning and Definition
According to leading experts, social media branding is all about building relationships with your audiences on social media platforms like-
While there are plenty of other social platforms, the above ones occupy the highest clout and active users. Social media branding aims to build a loyal following of customers for your brand. These customers are the ones that are going to share your brand’s content, engage through commenting, and most importantly, buy from you.
The following are some of the major goals or aims of social media branding for businesses
- Generating awareness and increasing visibility about the brand
- Engaging in strategies that help with Lead Generation and Sales Pipelines
- Building customer loyalty through social media best practices
- Driving sales, revenues, and profits for the business organization
- Reaching out to customers for post-sales services and support
In the following section, we are going to look at five major strategies that can help businesses build a brand on social media.
Top 5 Strategies that can help Businesses with Social Media Branding
1. Create a Human, Likable and Relatable Brand on Social Media
The nature of digital audiences has changed. Audiences on social media are looking at brands that are humane, relatable, and share the same values as they do.
By ensuring that the brand is full of emotions, sympathies, and connections, you can create an authentic brand on social media. This brand is more likable, easy to relate with, and comes across as a friend.
2. Aim to always Build a Community and Promote Engagement
The very nature of social media platforms has made them perfect for creating forums, groups, pages, and communities. For a brand, all these are meaningful ways of building relationships and driving engagement.
Responding to DMs, answering comments, and ensuring that the audiences are taken care of should be a number one priority. This helps social media branding.
3. Create a Brand Voice through Text, Video, Images, and other Content Forms
Social media is a two-way street. Brands say something and audiences respond, or it is the other way around. Schwartz suggests that one area that brands need to work on is evolving a consistent brand voice in the form of content. You need to realize that every time you say something on social, it is the brand’s voice. This needs to be taken seriously.
4. Showcase your Brand’s Personality, Story, and Values
We began by saying how social media can help brands with reliability. This can only happen when brands post content and convey communication that can improve this.
Many brands showcase images of the dogs of their employees to come across as normal and lovable. By showcasing what your brand stands for and represents, you will be able to improve branding.
5. Set a Consistency in Logo, Design Cues, Fonts, and Colour Schemes
There is too much noise on social. This means that if your brand’s identification markers are not consistent, your voice can get drowned out.
Focusing on visual cues of logo and design can help create an identification marker for the brand in the long run. This can help audiences separate your brand from others and ensure that there is some semblance of recognition.
The Final Takeaway
Social Media Branding is not as easy as it sounds. In fact, it is very tricky. Yes, the opportunity is always there, but there are challenges that you need to deal with.
By following all the strategies mentioned in the article, you can give your social media branding a fighting chance to succeed. If you have any questions, that you would like us to address, please let us know in the comments below.