Did you know that email marketing has a median return on investment of 122%? A staggering four times higher than any other digital marketing strategy. That’s probably surprising in an age of social media and video content, but if you’re not optimizing your email marketing strategy, your business is losing out.
Digital marketing comprises many complex elements that work together to boost awareness of your brand, increase traffic to your site, and reach new customers. Do you have a digital marketing strategy that is doing that effectively?
If you want your business to succeed online, keep reading for five crucial digital marketing tips.
1. Be SEO Smart
Search engine optimization is arguably the most powerful digital marketing tool that you have at your disposal — use it. It is one of the main sources that drive organic traffic.
This is really important because SEO brings relevant traffic to your site, it increases the traffic of your target market who are likely to convert to customers rather than just random web users.
A good ranking on Google is not only free, it’s also single-handedly the best advertising your business could hope for. So, how do you achieve better rankings? By using SEO practices to the fullest.
You need to create a strategic, long-term SEO strategy. But first, start with some quick fixes. This includes reviewing URLs, optimizing page metadata, including alt text for images, and making use of external and internal links.
In the longer term, you need to dive into keyword research and create content, adverts, and marketing campaigns around searcher queries. You need to secure good quality backlinks as this is one of the most important ranking factors for Google.
If all of this seems a bit overwhelming, reach out to an SEO agency in your area. If your business operates in Houston, for example, you can find a Houston SEO company that offers an expert marketing service that will take your SEO strategy from zero to hero and provide measurable results.
2. Build a Robust Online Presence
Whether you love it or hate it, you need to use it. Social media is an undeniable force in today’s day and age. If you don’t have an online presence, you’re missing out on a huge audience and you’re less trustworthy to those who do stumble upon your brand offline.
Social media marketing should be a vital component of your wider digital marketing strategy. If you build a strong online presence on giant platforms such as Facebook, Instagram, and Twitter, your business will benefit in a big way.
First of all, you’ll reach a much larger audience and increase website traffic, revenue, and leads. Secondly, you’ll engage with your existing customers to foster a loyal and trusting relationship.
Consumers these days are always searching for authentic brands and having a robust online presence is a good way to gain potential customer’s trust.
3. Create Excellent Content
If your business doesn’t currently have a blog then start one. If you do have a blog, make it better. Creating quality content is one of the most effective yet underrated digital marketing tips.
Excellent content makes search engines such as Google very happy and more likely to rank you. It also makes your customers recognize you as an authority in your niche, which makes them more likely to trust you and buy from you.
Here’s the best part though: quality content is much more important than regular content. It’s a myth that you need to publish a new blog post every week. In fact, the focus is actually on the content.
So, put your time and effort into creating educational, well-written, and authoritative content that is valuable for your reader. Engage, educate, and inspire with one good blog post a month rather than one average one a week.
4. Embrace Video Marketing
The time has come where your business can no longer shy away from the video marketing beast. Video marketing might be intimidating, but the truth of the matter is that all the best online marketing companies use it.
We are in a time where video content is the most consumed content and it’s an extremely powerful digital marketing force. At the moment, the current trends are live and branded videos and you need to jump on the bandwagon.
Video content is an amazing and effective way to engage with your audience and increase traffic to your site. Think about creative ways to boost brand awareness with behind-the-scene videos, fun employee interviews, and more.
5. Optimize Your Email Strategy
Even though video content and social media dominate the digital marketing space, email marketing is still incredibly valuable. In fact, it has the highest return on investment for small businesses. So you need to ensure you’re doing it right.
An important email marketing tip is to define a strategy that matches your customer base. Offer incentives over the holiday season, for example.
Step up your marketing game by optimizing the actual content, too. For instance, use a cliffhanger in your subject line, address each customer by name, keep the content short, and make CTA buttons contextual.
Is Your Digital Marketing Strategy Effective?
Perhaps you’ve noticed some areas that your digital marketing is lacking while reading this. That’s okay because with these tips you can start improving your online marketing right now. Work on using SEO to the fullest, building an online presence, and optimizing your email strategy to succeed online.
Did you find this post interesting? Our site is full of business-related content, tips, and tricks to keep you up-to-date and informed — keep exploring for more!