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Best Practices for Email Validation: Maintain a Clean Subscriber List

Successful email campaigns and a return on investment can only be realized with an updated email list. In this article, we’ll examine the best techniques for email validation so that your subscriber lists stay spotless and your campaigns are successful.

Natural subscriber attrition, such as employees leaving or changing their email addresses, reduces email lists by 22.5% yearly. Maintaining your email lists regularly is highly recommended by email marketing gurus.

There is a risk that invalid and abandoned email addresses will build up your database if you don’t do frequent email list verification. Use these email validation best practices to combat the problem:

To ensure delivery to inboxes, double-check client email addresses

For companies, we’ve launched an email validation tool that will assist them in validating their subscriber lists.

To confirm emails in real-time without sending a message, you must add an email API to any forms that gather client data, such as online forms, landing sites, and contact pages. This method serves as the first line of protection for both new and existing email lists.

Your marketing program will profit greatly if you send an email campaign to thousands of correct email addresses. In addition, the email validation service has a few further advantages:

Maintain an excellent transmitting reputation for your IP and domain

As with a credit score, a sender score is used by email validation providers to determine how trustworthy your emails are. Bounces and spam are possible if you send an email to a faulty email list.

Bounce rates of 3 to 5 percent are considered optimal by most marketing professionals. Increased bounce rates reflect poorly on your sender score and cause concern among Internet service providers (ISPs).

Protect yourself from being blacklisted

Spam and ISP blocking are both made more difficult by email addresses that are incomplete, incorrect, or just wrong. Email validation helps you prevent the possibility of your emails being marked as spam, which might lead to them being banned in the future.

Boost your profit potential

To get your emails in front of the correct people, you need a more accurate and validated list. Segmenting and distributing your content to the right audience is critical to any email campaign’s success. It increases the likelihood that your material will be read and converted into sales.

Sending emails at a lower cost

Emails sent to incorrect or non-existent email addresses are a waste of time and money. Verifying email validation list can help you receive better results from your email marketing campaigns.

Take use of insightful data

Using high-quality data is the first step in maximizing the potential of campaign insights. Additionally, it provides a complete view of how your campaigns are doing over time, allowing you to analyze the direct influence on your ROI.

Re-purpose email lists as potential sources of new business

All the time, people make blunders while entering their email addresses. In this case, gmail.com may quickly become Gmal.com, and it’s generally detected when an email is returned as spam. We’ll let you know if the email address you entered is invalid and provide a recommendation for a more usable one.

Remove emails that seem to be spam

Emails should be sent to actual individuals so that you may improve consumer interaction. An email address with the prefix help@ usually refers to a business, department, or collection of people rather than a specific individual.

On the other hand, Disposable email accounts are often utilized by spammers as a means of disseminating spam. You may delete incorrect email addresses from your list using our email verification API. This is the best way to do it to decrease high bounce rates and spam complaints.

Kristen Bowie

Kristen Bowie is a marketing leader, forging the path with data-driven decisions. When she’s not writing for thought leadership and creating sponsorship proposals, she’s hanging out with her two urban dwarf goats, painting, or is out watching a local band.
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